The job was to stop the decline in rankings, improve the quality of traffic, and create a stronger growth strategy across organic search and paid activity. Marino supported Shabby through SEO, content marketing, digital PR, UI/UX, web development, and PPC consultation, helping the business rebuild visibility and improve commercial performance in a competitive ecommerce market.
Increase in Revenue
Higher Conversion Rate
Avg. organic traffic increase
Shabby had already built a strong reputation, but the digital side was starting to lose momentum. Rankings were dropping, traffic was softening, and conversion performance was heading in the wrong direction. Marino came in to tighten the strategy and focus on the areas most likely to drive recovery. Through SEO, content marketing, and digital PR, we helped strengthen the site’s visibility around commercially valuable terms while improving the broader quality of the digital experience. The goal was simple: get the business found more often by the right people and give those users a better route to conversion.
The impact was quick and commercially meaningful. In under six months, Shabby secured top 3 positions for more than 50 competitive UK keywords, alongside number one rankings for several key shabby chic terms. Traffic grew by more than 45%, click-through rates improved, bounce rates reduced, and the wider site performance started moving in the right direction again. The result was a more stable, more visible, and more commercially effective digital presence built to support long-term ecommerce growth.
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