The brief was to move the brand on from an identity that no longer matched the quality or direction of the business. HOTPMO needed a sharper brand, a more professional digital presence, and a website that felt easier to use and more aligned with its target audience. Marino delivered a full transformation across branding and web design, creating a stronger platform for growth.
HOTPMO had a solid offer, but the brand needed more personality, more clarity, and more confidence. Marino led a full Branding project, creating a new identity from the ground up, including a bespoke logo and a clearer visual system designed to better connect with the right audience. The aim was not just to make the brand look more modern, but to give it a more distinctive feel and a stronger sense of purpose. The result was a cleaner, more recognisable identity that felt more professional while still giving the business room to show character.
Once the new brand direction was established, Marino carried that through into a fully bespoke Web Design project. The website was rebuilt in WordPress, designed to work smoothly across devices, and structured to make the user journey far clearer and more intuitive. Just as importantly, it gave HOTPMO a digital presence that felt far more aligned with the business behind it. As the client put it, the new branding felt “clean and simple” while still being playful and distinctive, and the redesigned website brought that identity to life in a way the old setup never could.
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