The objective was to strengthen visibility, improve targeting, and create a more structured strategy across SEO, content, backlinks, PR, and PPC. Marino supported Fitness Warehouse over a long-term partnership, helping rebuild campaign strategy, improve technical performance, and significantly increase the brand’s digital reach.
Fitness Warehouse needed more than surface-level tweaks. The opportunity sat in the detail: technical improvements, stronger content, a better backlink setup, and a clearer strategy for reaching buyers already in-market for gym equipment. Marino delivered an in-depth SEO audit, competitor research, and a long-term plan built around improving visibility where it mattered commercially. By tightening the backend, refining content, and strengthening domain authority, the site became far better positioned to compete for valuable search demand.
Alongside the SEO work, Marino rebuilt the PPC setup to create a more commercially focused acquisition strategy. Campaign targeting was reworked around stronger ROI, while the broader digital improvements helped the business turn visibility into meaningful growth. Over the course of the partnership, Fitness Warehouse increased website traffic by more than 300% and secured 50 top 3 keyword positions in its market. The result was a more disciplined, higher-performing digital strategy built to support both traffic and revenue.
“Marino has gone the extra mile for us with every aspect of growing our brands. More than happy to provide a reference!”
Richard: Fitness Warehouse
"*" indicates required fields