The goal was to improve efficiency, increase conversion, and make paid search a stronger commercial channel during a fast-moving period in the market. Marino delivered a full campaign audit and strategy, managed more than £250K in Google Ads spend, and supported performance with UX/UI recommendations and content creation designed to improve conversion throughout the customer journey.
Increase in Average Order Value
Higher Conversion Rate
Decrease in Bounce Rate
CheqUp was operating in one of the most competitive and time-sensitive markets imaginable. Search intent was high, but so was the pressure to convert quickly and profitably. Marino led the strategy across PPC, supporting the account with a full audit, campaign restructuring, landing page input, content creation, and ongoing optimisation. Alongside the paid media work, we made targeted UX and UI recommendations to improve the customer journey and remove friction from key conversion points. The result was a paid search setup built not just to capture demand, but to convert it efficiently at scale.
Managing more than £250K in Google Ads budget, Marino helped turn performance into real commercial output. The campaign delivered a landing page conversion rate of over 8%, a lead-to-paid-test rate above 30%, and a 4x ROAS. On priority non-brand terms, search impression share exceeded 70% where profitable, while search CTR came in above 12%. In a market where visibility, trust, and speed all mattered, the work helped CheqUp strengthen its position, maximise return on spend, and turn paid search into a genuinely effective growth channel.
“Marino brought clear strategic direction to our Google Ads activity at a critical time. Their audit, campaign updates, and conversion-focused recommendations helped improve performance quickly, delivering strong lead quality and a very healthy return on ad spend.”
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