The focus was simple: hold top positions for commercially valuable keywords, navigate multiple website migrations without losing visibility, and keep organic search performing through constant platform and market change. Over a seven-year partnership, Marino has supported A1S with long-term SEO built to strengthen rankings, drive the right traffic, and support continued growth.
Increase in Revenue
Higher Conversion Rate
Avg. organic traffic increase
In a specialist market, visibility only matters if it is tied to the terms that actually drive business. Marino’s role was to build and protect A1S’s organic presence around high-value searches such as fire curtains and fire shutters, while guiding the business through multiple website migrations, platform changes, and ongoing technical development. Through a long-term SEO strategy, the focus stayed on the areas with the strongest commercial relevance, making sure rankings were not just maintained, but consistently working in support of the wider business.
This is what long-term search work looks like when it is done properly. Not quick wins, not short-term spikes, but years of consistency, technical care, and smart decision-making. Marino’s ongoing SEO support helped A1S remain highly visible in search, bring the right users to the site, and strengthen its position in a competitive niche. That visibility has played a genuine role in supporting the growth of the business, which Bergman & Beving says generates annual sales of just over £9m with good profitability, culminating in A1S’s acquisition and recognition as a quality business in its market.
“Marino has been a trusted SEO partner to A1S for years. Through multiple website migrations, platform changes, and ongoing optimisation, they have helped us maintain strong rankings for our priority terms and continue generating valuable traffic that supports the growth of the business.”
Paul Caldwell-Jones: A1S Group
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