The objective was to increase visibility, improve digital engagement, and turn more of that attention into qualified enquiries. Over a partnership of more than several years, Marino supported Blackbird across Brand, SEO, Google Ads, CRO, web design, UI/UX, and digital PR, helping create a stronger digital presence built around traffic, lead generation, and revenue growth.
Increase in Revenue
Higher Conversion Rate
Avg. organic traffic increase
Blackbird wanted wider exposure and a more effective digital route into new business. Marino supported the brand through SEO, Google Ads, CRO, web design, UI/UX, and digital PR, building a strategy focused on improving organic rankings while also increasing targeted traffic through paid media. Alongside a full Google Ads setup, we optimised landing pages with stronger content and development to make sure incoming visitors were guided properly once they landed on the site. The aim was not just to attract clicks, but to turn that traffic into meaningful engagement and enquiries.
The results were commercially significant. Marino helped improve onsite technical SEO issues and supported Blackbird in reaching 20 top 3 keyword positions in its market, giving the business a much stronger organic presence in a competitive category. At the same time, the paid and landing page work helped drive a larger volume of relevant visitors and strengthen the overall lead-generation setup. Blackbird’s own CMO said Marino played “a key role in generating awareness, interest and leads” for the brand online, which reflects the wider impact of a joined-up strategy built around visibility, conversion, and long-term digital growth.
“We’ve worked closely with Toni Marino for over 4 years now. They are true experts in digital marketing and have played a key role in generating awareness, interest and leads for our brand online. Ultra professional and courteous, they’re always willing to go the extra mile.”
Adrian: Blackbird
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