The objective was to capture the scale and quality of the refurbishment in a way that felt premium, commercially useful, and ready for launch. Marino delivered video content across the event launch and the newly transformed interiors, giving the hotel strong visual assets to support awareness, PR, and ongoing digital promotion around the relaunch. The hotel describes the project as a £14m investment covering stylish new bedrooms and the ground floor.
For a hotel with this much heritage, the content needed to do more than just document the refurbishment. It needed to capture the atmosphere, quality, and renewed ambition behind the relaunch. Marino delivered hotel video production focused on both the launch event and the updated interiors, creating content that reflected the hotel’s new look while still respecting what makes The Midland so recognisable. With the hotel highlighting transformed bedrooms and a refurbished ground floor as part of its wider investment, the video needed to help turn that story into something people could see and feel.
The value of this kind of content is not limited to a single event. Marino created video assets designed to support the wider marketing rollout, giving The Midland content that could be used across digital channels to promote the investment and strengthen the relaunch campaign. That included footage built to showcase the refreshed interiors, the overall guest experience, and the renewed positioning of the hotel as a place to see and be seen in Manchester. For a landmark property going through such a significant transformation, the end result was a set of promotional assets designed to keep working well beyond the initial launch.
“Marino produced high-quality video content that helped us showcase the recent investment in the hotel in a polished and engaging way. The content worked well across launch activity and wider marketing.”
The Midland
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