The brief was to create a portfolio website that felt editorial, modern, and easy to manage, while also building the foundations for stronger long-term visibility. Marino delivered a personal branding and website project, then supported that with an ongoing SEO and digital PR strategy designed to raise awareness and attract new audiences.
Avg. organic traffic increase
Higher Conversion Rate
Decrease in Bounce Rate
Cassidy’s writing already spoke for itself. The challenge was creating a digital presence that could hold it properly. Marino delivered a bespoke Web Design and personal branding project built around a clean, editorial feel, with a monochrome palette and a sharp visual identity that gave the work space to breathe. The WordPress build made it easy to upload and manage new features, while the overall design gave Cassidy a far more polished platform to present her writing, publications, and profile in a way that felt more aligned with the level she is operating at.
A strong portfolio is only useful if the right people can actually find it. Alongside the design and build, Marino supported Cassidy with a long-term SEO and digital PR strategy focused on improving search visibility and raising awareness around her work. The aim was to strengthen discoverability, bring new readers to the site, and create a better digital platform for future opportunities. The result was a smarter, more strategic online presence built not just to showcase the work, but to help more people find it.
“Marino created a website and digital presence that feels far more aligned with the level of my work. The whole process was thoughtful, well handled, and resulted in a platform that presents my writing much more clearly and professionally.”
Cassidy George
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