The business needed more than isolated support. It needed a digital partner who could oversee the wider online strategy, improve website performance, support SEO and PPC, and help coordinate different parts of the digital build. Marino stepped into that role, helping guide the brand’s evolution across web, search, paid media, and social.
Increase in Revenue
Higher Conversion Rate
Avg. organic traffic increase
For Gym Gear, the website is not just a brand asset. It is central to how the business sells, generates enquiries, and supports customers. Marino project managed a completely new bespoke WordPress website, helping shape the design and digital direction around sector knowledge, user behaviour, and commercial performance. Alongside the build, we supported the wider brand through Web Design, SEO, paid activity, and social development, giving the business a more joined-up and more capable digital presence overall.
Over more than four years as a digital partner, Marino helped Gym Gear build real momentum online. Ongoing optimisation, analytics monitoring, PPC support, and social media activity all contributed to stronger traffic and better-quality enquiries. The digital strategy also helped support product-level demand, with the Tornado Airbike becoming a bestseller for two years running. The end result was a much stronger online growth engine for a business already moving quickly in a competitive market.
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