The objective was to understand where the current website stood, identify the biggest opportunities across search and AI-led discovery, and create a clear strategy for the next 12 months. Marino delivered a comprehensive audit and blueprint covering technical SEO, content, backlinks, and conversion, alongside web design recommendations to support the wider digital project.
PortSwigger already had strong brand recognition, but like any ambitious digital business, there was still room to sharpen performance. Marino was brought in to audit the existing setup and provide a clearer view of where the opportunities sat across SEO and AI-led visibility. That included a full review of the site’s technical health, content structure, keyword positioning, backlink profile, and wider authority signals. The result was a detailed blueprint built to give the team clear priorities, stronger direction, and a practical roadmap for the next 12 months.
The project was not just about rankings. It was about creating a website and digital experience that could perform better across the board. Alongside the search strategy, Marino provided Web Design and conversion recommendations designed to improve user journeys, strengthen page structure, and make the site work harder commercially. By combining technical SEO, content insight, authority analysis, AI visibility thinking, and UX recommendations, the audit gave PortSwigger a joined-up strategy for improving visibility, strengthening performance, and making smarter digital decisions as part of the wider project.
“Marino provided a clear, detailed audit of our website from both an SEO and AI visibility perspective. Their recommendations gave us a strong roadmap for the next phase of the project, with valuable insight across technical SEO, content, backlinks, and conversion.”
Kieron: PortSwigger
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